top of page

Frayed Needle Launches Nashville Presence


Frayed Needle Launches Presence In Music City

Photography Credit: Brittany Hope Hambrick

“In this incredibly fast age, there is no doubt that the world of fashion has moved to add even more innovative ways for consumers to express themselves through their pieces. This is what ground-breaking fashion designer, Brian Antonevich has done with his up-cycled fashion company, Frayed Needle.” — Caitlyn-Rae Arendse, The Garnette Report


Friday, February 3rd, 2023

NASHVILLE, Tenn.Frayed Needle, has become the denim to the stars fashion brand, which boasts retro-fitted, up-cycled, funked-up denim jeans, jackets, and shorts, worn by Post Malone, Quinton Griggs, and Keith Harkin. Quickly gaining celebrity attention, the Boston-based line is officially making a bold statement in Nashville with a brand new showroom located at the well-known and prominent female fashion showroom, Molly & Gidget. In 2015, the engineer turned fashion designer Brian Antonevich established his up-cycled, one-of-a-kind fashion company, Frayed Needle. The collection of new, edgy denim pieces fit for a bold look is known for designing rock star approved fashion. Frayed Needle is a brand that was born to stand out. In an ever-evolving fashion market, the company is always ahead of the curve and not afraid to make some noise with its pieces.

Brian says, "Each Frayed Needle piece tells a unique story that changes depending on who's wearing it. Edgy? Yeah. Bold? Hell yeah. My hand-stitched upcycled pieces are alive! They will evolve with you — fade, soften, and tear; they may even rip. One thing is for sure — they will FRAY. It's really exciting to showcase my collection with Molly & Gidget's customers in Nashville. I can't wait to see their stories unfold."

Brian discovered a gap in the fashion world for a brand like his, so he set out to fill it with his own line. "Like TK Trask, owner and designer of Molly & Gidget, and her motto, #GoYourOwnDirection, I'm a huge advocate for those who don't follow the crowd. People who control their own narrative and are empowered to stand out — those are my customers, my kind of people,” says Brian.

The runway-ready fashion brand Molly & Gidget has established itself as one of the top women-empowered fashion lines seen on CMA Award red carpets, runways, and music clients today. Molly & Gidget scored a spot on the ‘CMA’s Best Dressed’ list at this year's awards for styling the American country music group Runaway June and got high praise from outlets such as Forbes, E! News, Cowgirl Magazine, Hollywood Life, and Life & Style Magazine. "Showcasing my brand, Frayed Needle, at Molly & Gidget's showroom fits like my best pair of broken-in jeans,” adds Brian.

“If you want to dress like a real rock star, look no further; you have already found your favorite brand in Frayed Needle,” says Edgar Allan Poets — Noir Rock Band. The denim to the stars Frayed Needle, will feature edgy and rock-inspired new pieces, continuing the signature look that the brand has always been known for. Unique patchwork stitching, shades of color, and detailing will make these pieces stand out and have a bold identity within the Nashville market.

It will bring an innovative new flare to the Nashville fashion scene and will go unnoticed by none. Fashion innovation is what Frayed Needle excels at, and Nashville is about to see that firsthand. Get ready to see a bold, rock star approved line everywhere you go in Music City.

For more details or to book an appointment at the showroom in Nashville, please visit

To schedule an interview or for more information, contact Dead Horse Branding at the following:

Danielle Reiss

Dead Horse Branding

Phone: (949) 421-9787


About Frayed Needle

Frayed Needle was founded in 2015 by ex-engineer Brian Antonevich, but the company began long before this. As a child, Brian was drawn towards fashion. Even if he was going to the gym, he would modify a t-shirt, throw on a hat, and put together pieces to look effortless and cool. Friends and classmates took notice, encouraging him to explore and define his style further.

While Frayed Needle’s one-of-a-kind fashion is hard to compare to anything in stores, Brian gets his inspiration from the rock stars of pop culture: The Rolling Stones, Aerosmith, Lenny Kravitz, and Neil Young. He was also heavily influenced by Melissa and Rick Caballo of Corello Rock Fashion, a big part of what inspired him to start his own brand. He has designed custom pieces for Post Malone, Quinton Griggs, Keith Harkin, Ryan Cook, and Tina Hendrix to name a few. The brand also has a bold presence in Nashville, TN, with a brand new showroom now available for bookings. Brian creates fashion that allows you to be confident in any vibe. You can bring bright lights and a stage throughout your everyday life, or you can enjoy a low-key evening where you don’t have to be the center of attention.

Originally, Brian was working as an engineer full-time and created fashion as a passion project every day after work. However, when COVID hit, he realized that fashion and design were his true callings, so he quit his engineering job and began to put all of his energy into creating one-of-a-kind pieces to share with the world. Now, Brian is ready for Frayed Needle to take off and take over your wardrobe!

About Dead Horse Branding

Dead Horse Branding is an award-winning public relations, management and branding agency with headquarters in both Nashville, TN, and Sydney, Australia. Dead Horse Branding creates, designs, and refines each component of a brand, ensuring that the brand will always hit the right chord on every level. Dead Horse Branding’s business model is a cutting-edge management and branding service all-in-house that spans multiple industries, including music, fashion, design, business, culinary, entertainment, fitness, and more. There are 7 primary formulas to branding and Dead Horse does them all under one roof, making them a very competitive branding agency.

Branding is an identity developed through our DH7 branding formula, which includes: strategic planning, logo and image design, photography and visual assets, website design, marketing and social media, publicity, licensing, and distribution. Dead Horse Branding’s brand-building technique has been implemented into the education system in the USA and Australia. Rick Caballo and Melissa Core-Caballo were instrumental in helping to lead Kennesaw State University's Joel A. Katz Music and Entertainment Business program (MEBUS) as one of top curriculums ranked by Billboard Magazine 2022.

Baha Men, LOVING MARY (Steven Tyler's solo band), Cyndi Lauper, Hachette Book Group, Simon and Schuster, Bo Diddley Estate, HENDRIX Music Academy, Grammy Winning Mark O’Connor Band, Universal Music Group, MTSU, Sony Music, ACPI Group, Interior Designer Kathy Anderson, Gigi Butler of Gigi Cupcakes, TEDx, NAMM, Songwriting University, Marc Jordan, Music Producer Tony Brown, Jayne Denham, Average Joes Entertainment, Music Expo, Joel A. Katz MEBUS Program, The Today Show, Lionsgate, and Hallmark are some of the brands we have had the pleasure of working within the USA and internationally.

Recommended Posts

Frayed Needle launches a new Denim To The Stars line in Nashville, TN.

Boston-based fashion brand Frayed Needle launches Nashville fashion showroom!

Downloadable Images


bottom of page